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WHY ITS IMPORTANT
Selecting the right affiliate offer it detrimental to the success of your campaigns. This section will focus on how to select high-converting offers on Clickbank.
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TOP AFFILIATE OFFERS
Normally, the offers displayed on TOP of affiliate platforms are the ones that Convert the best.
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GRAVITY SCORE
The most important factor of an affiliate offer is a Gravity Score. Target a gravity Score of 45 and above. These are the best offers!!
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REFUND RATES
Look at Refund Rates. Many offers could have a High Conversion Rate, but also a High Refund Rate. You do not receive commissions on refunded products.
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COOKIE DURATION
The cookie duration refers to the amount of time that a cookie will remain active on a user's device after they click on your affiliate link. Look for offers with longer cookie durations to ensure that you will earn a commission even if the user doesn't make a purchase right away.
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BRAND REPUTATION
Consider the reputation of the brand you are promoting. If the brand has a bad reputation, it can be hard to convert users into buyers and you also don't want to associate your reputation with a bad one.