Bing ads are Microsoft and Yahoo teamed up to offer PPC services on their search engine platforms.

Their Pay-Per-Click is much lower than Google Ads clicks, and they allow Affiliate Links to be promoted on their search engine, unlike Google Ads.

Now that you have successfully set up your campaign, its time to create your 1st Ad Groups.

Extensions are add-ons for your advert. You should add as many extensions as possible to your advert. The more extensions, the higher your Bing Ad position and the higher your CTR (Clickthrough Rate).

Click on "Ads and Extensions" on the left vertical menu.

Now click "Extensions" on the left vertical menu.

Select the Type of Extension from the drop down list, which is small red circle(below on diagram), next the word "view:"

Select your Extension (Action, App, Call, Callout etc)

Now click the blue + Create button

These are links to other pages of your website. These links appear on your Microsoft advert and allow users to click directly to a specific page.

Click on the blue + Create button

Type in your Sitelink Text

Add the 2 descriptions

Add your Final URL- the webpage where you want to direct your traffic to.

Repeat the process with different pages of your website and click Save.

These are the buttons you want your users to click on. Each action text is unique to your business and must be chosen on what you want your user to do.

Click on the blue + Create button

Select Your Action Text from drop down list

Select the URL you want to direct the user to

Click Save

These extensions allow you to highlight important aspects of your business.

Good examples here include:

EG1: 50% Commissions

EG2: Free Online Courses

EG3: Grow Your Email List

EG4: 30 Day Money Back

Click on the blue + Create button

Add up to 5 Callouts

And Click Save

Call Extensions allow you to add a phone number next to your advert, which allows mobile users to call directly, and laptop users to view your number for a quick call.

Click on the blue + Create button

Add your Number and

Click Save

Structured Snippers list important attributes of your services and products. This can be anything from Brands, Amenities, Courses, Destinations, Goods, etc)

Click on the blue + Create button

Click on the Drop Down Amenities to see the other options

Enter your Values

Click Save

PLEASE NOTE: You should complete as many of the extensions as possible, if you have a business store, make sure you do the Locations Extension. Affiliate Offers won’t be able to use the Location Extensions.

Now that you have completed the Ads and Ad Extensions, click the SAVE & GO TO THE NEXT STEP.

Add your daily budget.

Select Maximize Clicks.

Specify your MAX CPC- this specific how much you are prepared to pay for a click, go the Microsoft Keyword Planner and see how much it costs to get to the first page of Google.

Click save now. Well done, you have set up your first Microsoft Ad campaign!

PLEASE NOTE:

It’s important to add conversion tracking, and later change your campaign from Maximize Clicks to Conversions. You should wait several months before making this change, as the systems will need time to see what converts, as it constantly gathers historical evidence to target the right customer.