KEYWORD RESEARCH TOOLS

WHAT IS KEYWORD RESEARCH?

Keyword research is the process of identifying and analyzing words and phrases that people use to find information or products online.
Keyword research provides valuable information about keywords, such as how many times a "keyword" is typed into Google every month.
It helps us understand our target audience, what specific problems they are having, which products they are searching, and solutions.

WHY IS IT IMPORTANT?

These tools can determine WHICH keywords would be beneficial to target for your SEO, Google Ad and affiliate marketing campaigns.
It also helps you understand how much you should budget for Google Ads, as you can see the cost per click on each keyword.
The goal of keyword research is to identify high-value keywords that are relevant
THE GOOGLE KEYWORD PLANNER
Googles keyword Planner provides you with lots of FREE information regarding keywords on Google Ads
WEBSITE
https://ads.google.com/intl/en_za/home/tools/keyword-planner/
HOW TO USE THE GOOGLE KEYWORD PLANNER
Click on TOOLS AND SETTINGS on the Top Black Horizontal bar.
Now select KEYWORD PLANNER located on the left hand side of the screen.
Select the DISCOVER NEW KEYWORDS option.
Now Type in your Keyword in the search bar
And click the blue button- GET RESULTS
A list of keywords relevant to your keyword will appear.
Scroll through these suggested keywords and determine which ones will be best for you.
PLEASE NOTE:
Doing Keyword Research, you can also target specific countries, cities, and suburbs worldwide. The location icon and country are situated below the search bar, next to the Language setting. (Default set to English)

GOOGLE AD TERMS

AVG. MONTHLY SEARCHES
This is the number of searches done for this keyword.
THREE-MONTH CHANGE
This is how much the monthly searches increased or decreased in the last 3 months.
YOY CHANGE
This is how much the monthly searches increased or decreased in the last month.
COMPETITION
Provides the competition of Ad placement, which is either LOW/MED/HIGH
TOP OF PAGE BID (LOW RANGE)
Provides the lowest amounts advertisers have paid to have their Advert reach Page 1 of Google. If you want to appear on Page 1 of Google on several instances throughout the day, and you are budget conscious, enter the amount specified in the Top of Page Bid (Low Range).
TOP OF PAGE BID (HIGH RANGE)
Provides the highest amounts advertisers have paid to have their Advert reach Page 1 of Google. If you want to consistently be on Page 1 of Google, regardless of budget, enter the amount specified in the Top of Page Bid (High Range).

LOCATE THE GOOGLE AD TERMS

GOOGLE KEYWORD PLANNER (TOP TIPS)

Please read the following powerful Tips on how to target the Right Keywords for a Google Ad campaign:
Use between 2-5 words as keywords.
1-word keywords are too general and not targeted enough.
Add between 5-20 keywords for your Google Ad campaigns
Build your Ad campaign around these keywords. (Headlines, Descriptions)
Include City Names next to your keywords
Many people type in keywords followed by the city name
Add the “For Sale” after product keywords or keyword items
EG: Nike Shoes For Sale; 3d Printers for sale; Tents For Sale etc
Add the “Buy” before product keywords or keyword items
EG: Buy Nike Shoes; Buy 3D Printer; Buy Tents etc
Add ONLY relevant and high-traffic keywords to your campaign.
EG: Target keywords that have hundreds or thousands of searches, low traffic keywords may not be beneficial.

RECOMMENDED

KEYWORD TOOL DOMINATOR

This Paid keyword tool will provide you with lots of information on all types of keywords such as long-tail keywords. It also allows you to find information on valuable keywords on platforms such as Bing, Youtube, Amazon, eBay and more.
KEYWORD DOMINATOR
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